Category Archives: Case Studies

Whitepaper Series: The Backdrop (#1/9)

Whitepaper Series: The Backdrop (#1/9)

I’ve had a bit of fun recently co-writing a whitepaper with a buddy, Rachel Audige. After collaborating on a few Client projects we realised that how we work and what we are working on was very complementary. We both have a marketing background and where I’ve branched off to specialise in culture transformation and getting… Continue Reading

i love chakra

i love chakra

Background: I’ve been collaborating with Katie from i love chakra for four years now, offering an annual vision board workshop and also contributing to her day wellbeing retreats. Her business core is beautiful chakra infused jewellery and artwork, to correspond with energy shifts you’d like to create. Approach: We custom-make a two hour evening workshop… Continue Reading

lululemon athletica

lululemon athletica

Background: With the opening of so many new stores in the Sydney CBD area, I aligned with each of the Store Managers and staff to offer practical workshops for their guests which aligned with lululemon athletica’s core manifesto. Each offered mind training and an experience for guests to compliment the physical shift their yoga ambassadors… Continue Reading

ING Direct – Map Your Future

ING Direct – Map Your Future

Background: ING Direct wanted to reach a new audience of university post-graduate students, who have potential to become future high-earners and long-term customers. Plus build on the ING Direct being just like them, innovative, full of energy, smart and cool – challenging the old school way of doing things. Approach: In conjunction with an online… Continue Reading

Simple skincare – Simple Life Coach

Simple skincare – Simple Life Coach

Background: Simple skincare is a staple in the UK, going for over 50 years strong, their premise is using the purest ingredients possible with ranges for both men and women. Simple launched in Australia some 8 years ago, but the first three years didn’t make as big an impact as hoped, so they re-launched with… Continue Reading

‘be the change you wish to see’  - Mahatma Gandhi