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Category Archives: Case Studies

Whitepaper Series: Who cares about Employee Value Proposition? (#8/9)

Hope you’ve been enjoying this series of posts on the whitepaper, ‘Where people, innovation and marketing collide’. I am up to the eighth post in a series of nine. Rachel and I appreciate you hanging in there! The final collision point, the Employee Value Proposition is the focus of today. People need a compelling reason… Continue Reading

Whitepaper Series: Who cares about Brand Value Proposition? (#7/9)

  Today’s post is on the Brand Value Proposition, the seventh post in a series on a whitepaper I have co-written with Rachel Audige. The brand value proposition is the organisations promise of value. The value we add for our customers and clients, and the experience of using our brand/s. Too many organisations focus on… Continue Reading

Whitepaper Series: Who cares about the Vision? (#6/9)

This week is the sixth post in a series on a whitepaper I have co-written with Rachel Audige, titled ‘Where people, innovation and marketing collide’. We have all been exposed to vision and mission statements. More often than not, these feel as though they are plucked out of thin air or grafted on. We believe… Continue Reading

Whitepaper Series: Who cares about Purpose? (#4/9)

I am up to the fourth post in a series on a whitepaper I have co-written with Rachel Audige. I thought it would be good to zoom into each of the ‘meaning drivers’ starting with ‘purpose’. An organisation’s purpose is their reason for being; a core belief for the team to rally behind. It needs… Continue Reading

Whitepaper Series: The Points of Collision (#3/9)

Whitepaper Series: The Points of Collision (#3/9)

If you’ve caught the past two posts, I’m sharing a snippet from a whitepaper I co-wrote with Rachel Audige, and published this month. I’m writing about the value of aligning three mindsets in organisations: people, innovation and marketing. Today I said I’d touch on the magic that happens once they are aligned and we look… Continue Reading

Whitepaper Series: The Alignment of Three Mindsets (#2/9)

Whitepaper Series: The Alignment of Three Mindsets (#2/9)

Building on my last post, I wanted to focus on the alignment of the three mindsets: people, innovation and marketing. What Rachel and I believe is that organisations will see their brand, culture and business strategy thrive when they align the way they work together, the way they think inventively, and the way they create… Continue Reading

‘be the change you wish to see’  - Mahatma Gandhi